At DSI Samson Group, we take our social responsibilities very seriously. Our commitment to the betterment of our society goes way beyond business. With this in mind, in 1992, we launched an impressive programme named "Sithuvili" Sri Lanka ("thoughts"), an all island art competition now rated as the most prestigious art competition in Sri Lanka.
This competition provides an opportunity to children from all parts of Sri Lanka - from privileged backgrounds to the under-privileged to express their thoughts, impressions, views and concepts through drawing and painting. To encourage wider participation, entries are accepted in any medium (pencil, colour pencil, crayon, water colours, charcoal etc.).
The winners are recognised at a grand awards ceremony and cultural pageant attended by eminent businessmen, intellectuals as well as prominent local artists. The best part of the awards presentation is the fact that it’s not only the winners that get rewarded, the schools of the winners are also rewarded with a cash prize to be utilised for school development projects.